Paul Thevenet - Art Director
22.04.27
Artificial Intelligence
Using ComfyUI, I create advanced AI-generated visuals that combine technical precision with a strong artistic vision. My process integrates custom node setups, model fine-tuning, and meticulous prompt design to produce distinctive, high-quality images that expand the boundaries of contemporary digital aesthetics.
Other Work
My work explores the intersection of art, design, and technology—blending 3D creation, AI rendering, photography, and visual identity into a cohesive aesthetic language. From crafting surreal digital worlds in ComfyUI to developing refined commercial visuals for brands like Nespresso, I approach each project as an opportunity to merge precision and emotion. Guided by a strong sense of composition and materiality, my practice bridges the conceptual and the tangible, creating imagery that feels both timeless and experimental.
This image series delves into a dark, surreal aesthetic with stark contrasts and striking visuals, featuring characters in minimalist settings that enhance their otherworldly, haunting appearances. With pale complexions and dramatic makeup, the subjects embody a distorted beauty, their untamed hairstyles adding to the chaotic energy. Themes of identity, rebellion, and transformation emerge through their abstract facial markings and expressions, suggesting a deeper narrative. The collection merges raw, gritty elements with high fashion and avant-garde design, pushing conventional portraiture boundaries and creating a cohesive, impactful narrative. Lorem Ipsum...
As the art director for the Qonto campaign, I crafted visuals to resonate with modern professionals, emphasizing the simplicity and empowerment offered by Qonto’s financial services. The art direction utilized clean lines, bright lighting, and modern settings to reflect Qonto’s cutting-edge technology and user-friendly interface. Each image captures moments of business tasks handled with ease, showcasing the service’s integration into daily professional routines. A vibrant color palette and dynamic compositions highlighted the accessibility and effectiveness of Qonto’s tools, with strategic placements and exaggerated perspectives drawing attention to their importance and usability. The overall aim was to present Qonto as an essential, stylish tool for managing professional finances, communicating technological empowerment and efficient financial management for today's fast-paced business environments.
I use AI to design household objects that seamlessly blend functionality, aesthetics, and manufacturability. By leveraging generative design, I create products that meet real-world production criteria while pushing creative boundaries. My website showcases these AI-generated designs, offering both a marketplace and an inside look at the innovative process behind their creation. This project explores the intersection of technology, design, and practicality, redefining how we approach everyday objects.
In directing the art for the Nespresso advertising campaign, I aimed to encapsulate the "Unforgettable Taste" with images that portray serene coffee moments, balancing sophisticated settings with natural lighting for a warm, inviting ambiance. I selected varied locations, from urban terraces to cozy indoor spaces, to demonstrate Nespresso's adaptability across different lifestyles. The composition focuses on Nespresso cups, emphasizing their central role in daily rituals and the brand's broad appeal. A minimalistic, rich color palette and careful framing highlight the personal and immersive coffee experience, weaving together product and lifestyle into a narrative that celebrates everyday indulgence. My goal was to present Nespresso not just as a product, but as an integral part of daily life, enjoyed in diverse ways.
I developed the complete visual identity for The Whale, a monumental sculpture by Dutch artist Joep van Lieshout, installed on the beach of Le Havre. The identity was designed to echo the artist’s industrial and architectural aesthetic while remaining accessible to a broad public audience. The bold composition, based on a linear outline of the sculpture, creates a strong and memorable graphic signature. The use of deep blue and vibrant red reflects the maritime setting of Le Havre and the monumental energy of the artwork. The visual identity was applied across posters, billboards, and digital displays throughout the city, establishing a cohesive and striking visual presence for the exhibition.
This photography series, titled "Fall," captures the transient interactions of human figures with various environments through a slow shutter speed, creating a blur effect that emphasizes the fluid motion of daily life against static backdrops. The images span urban to natural settings, featuring blurred, ghost-like figures that convey the constant movement inherent to human experience. The use of architectural and natural elements enhances the emotional resonance of each scene, underscoring the impermanence of moments and the perpetual momentum of life. This series serves as a poignant exploration of time, motion, and human engagement with space.
Edition Work
I conceive and produce complete editorial projects for contemporary artists, overseeing every stage from concept development to final production. I’m responsible for the layout, photography, and overall conception of each book, ensuring a cohesive dialogue between the visual language and the artist’s practice. My approach combines precise design with a strong sense of materiality and rhythm, creating refined objects that capture the essence of each artist’s world while maintaining a distinctive editorial identity.